On February 2014, the Wall Street Journal Twitter account reached four million followers: a 235 per cent increase since media editor Liz Heron joined the WSJ in 2012.
Speaking to Journalism.co.uk, Ms. Heron explained that the WSJ’s social media strategy centred around four elements: images, interaction with users, shareable content and connection with other social platforms.
Here are Ms. Heron’s tips for a successful social strategy.
- Instagram Ads Work, Advertisers Say (mashable.com)
- Instagram Reveals The Results Of Its First-Ever Ad Campaigns (FB) (businessinsider.com)