Case Study: The WSJ Social Media Strategy.

On February 2014, the Wall Street Journal Twitter account reached four million followers: a 235 per cent increase since media editor Liz Heron joined the WSJ in 2012.

Speaking to, Ms. Heron explained that the WSJ’s social media strategy centred around four elements: images, interaction with users, shareable content and connection with other social platforms.

Here are Ms. Heron’s tips for a successful social strategy.

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